Tesco Mobile

In the early phases of this campaign we explored 3D CSS animations placing the phone on a plinth to try and emulate the TVC, but as this was a standard ad (200k), it proved difficult to accurately replicate the Cinema 4D renders.

The final build retains the 3D animation developed for the plinth but applied only to the phone with a screen reflection as it rotates in

The prototyping was a mix of testing in After Effects first, then building out using GSAP for the animation.

Prototype
Final Build

Agency : Tommy

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