Articles
Having worked in agency and in-house creative production studios for many years, I wanted to write a series of articles to share what I have learnt. I hope you will find something useful.
01. An introduction to Display Ads
I cover off some of the high-level aspects around what display ads are, differing formats, dynamic ads and display ad networks.
02. What is your content production workflow?
Businesses who are ramping up or are new to content production (or perhaps have recently in-housed) can find there are a lot of moving parts involved in efficient processes. Having worked in many production teams, here are some pointers to help.
03. Five simple tips for a smooth running studio
Having worked in many production studios both agency and in-house, here are my top five simple tips to ghelp you get going.
04. Display Ad best practices
From design and copy-writing considerations to animation and build; my best practice tips will help you give you a solid foundation for planning or refining your display ad processes.
05. Using metrics to inform social media and display ad design
If you are not using data to help make or support design decisions, this article might help you kick off a new approach.
06. Five tips for working with freelancers
Five simple points to help you save yourself (and your freelancer) lost time and stress whilst getting going at the start of a project.
07. Content production: knowing your end user
Understanding what the end use of studio created content is vital to ensuring a smooth delivery process. This article lays out some commonalities to help avoid some pitfalls.